Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is part of Business and one of the important factor to succeed in Business. According to American Market Association ‘’Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’’. Without good Marketing, the aim of business-profit will not be achieved. The business is being more competitive in today’s world. Every business wants to be the dominant in the game so, like many other part of business, the marketing is one of the thing which help to make much more profit. Marketing is the strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service).

The new Entrepreneur should have the knowledge about a good marketing idea, value. Since, they are new in the game, they must carefully watch everything in order to make more profit. They should be aware what the Customer is looking for because customer is not only looking for the product, they are seeking a value in it.

They should
be satisfied from the product so, that they can come to you for new item to purchase. The main purpose of marketing is to sell the product by making the customer happy. Company should know about the client or people if they are willing to buy the product or not. They should target the people according to their gender, age, community and culture. For example if company tries to sell beef in India. It will make a loss since people in India doesn’t eat beef at all. So they should be aware while marketing and dealing with the customer and do a lot of research before coming to conclusion.
Marketing is directly related to each and every people around the world. Though they might not be aware of it but Marketing is involved in every business from grocery, Auto shop, and ticket fare. For example, many business offer different coupons in their website where customer can get some discount, this is also a type of marketing. The main purpose of marketing is to sell more and gain more profit. Marketing helps to increase in demand or service. When people are aware about the brand and if they are satisfied with the product, they tend to buy time and again. Business should well communicate with the client and explain the benefit of buying their product.

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Written by Buku